Demure

MADE-TO-ORDER BRIDAL

The Demure label was established in 2020, operating on a made-to-order model.

Our Demure designs are available to fit at our flagship showroom, Chanelle Cindy Bridal Boutique, and are also stocked in select boutiques across South Africa as well as internationally.

Our Demure gowns are crafted to your specific size, ranging from a UK6 to a UK22, and colour preferences.

We also offer the flexibility to mix and match styles and textiles within the collection, providing a personalized “build-your-own-gown” experience.

Our Demure label features three distinct collections:

AERY. A collection of luxurious, plain fabrics accented with subtle, hand-beaded details.

EMPYREAL. Featuring simple yet striking silhouettes in richly textured fabrics adorned with beadwork and embroidery. This collection utilizes stock fabrics, offering an affordable yet elegant option.

DIVINE. The essence of Demure. This collection showcases intricately beaded motifs and fabrics paired with ethereal tulle. Each gown is handcrafted with exquisite beading, creating truly unique, opulent pieces that celebrate femininity and celestial beauty.

While all collections can be viewed on our Demure website, please note that it may not always reflect our latest releases, as new designs are introduced frequently.
If there is a specific gown you wish to try on, please contact us directly via email.

Our lead-time on our Demure gowns is approximately 8month. This allows 5-6month for manufacturing & 6-8weeks for fittings & alterations where necessary.

We do offer a 3-4months rush order option at an additional fee.

Our sample size is a UK 10 - UK 12, but their flexible fits allow adjustments down to UK 6 or up to UK 14, depending on body proportions and cup size.

HIRE OPTIONS

We offer gown hire on a select range of our Demure bridal gowns.

The hiring fee includes a 6-day rental period and one fitting of your chosen gown prior to your wedding day.

Minor alterations to ensure a perfect fit, as well as professional dry cleaning before and after the event, are also included in the fee.

To learn more about our hiring process, please download a detailed guide here. (Download link)